Cannes 2019: among the films Droga5 wins for NYT. Publicis does thirteen with Heineken
"The Truth Is Worth It" is the copy of the winning campaign. If there is also an 'ideological' theme, if at these global events there is really the idea of launching inspirational, political but also industrial messages, this edition of the Cannes Creativity Festival closes with an outcome - the one in the category Film - which clearly explains the editorial line of the review on the Croisette. He won the beautiful campaign of Droga5 - just entered Accenture Interactive orbit - for the New York Times, with the five sixty second subjects ("Rigor", https://www.youtube.com/watch?time_continue=12&v = XWb_SDtiT3E; "Perseverance", https://www.youtube.com/watch?time_continue=1&v=18CGnEpeRfI; "Courage", https://www.youtube.com/watch?time_continue=6&v=ghgI3A6RNBg ; "Resolve", https://www.youtube.com/watch?time_continue=119&v=PZJdKuTRN5E; "Fearlessness", https://www.youtube.com/watch?time_continue=131&v=8goJKQ_864c) metaphorically invite everyone (even users, so, in addition to readers, if you do not want to turn the spot into a crocodile-epitaph) to keep your back straight and support those who attend all those values (courage, rigor, perseverance, audacity, ability to judgment gained by checking in the field) that they are the salt of quality journalism and a key element of democracy.
From the Film category, after the twelve of the previous days, the thirteenth Italian lion also arrived, assigned to Heineken and to the commercial 'Unmissable' (https://www.youtube.com/watch?v=ilZ_U1AICJk) of Publicis Italia, with the agency led by Bruno Bertelli (CEO of Publicis Italy and chief creative officer of Publicis Groupe Worldwide) and Cristiana Boccassini (coo Publicis Italy) who adds another prize to the ten already collected with three different campaigns and in different categories for Diesel, to those for obtained for Leroy Merlin and Coca Cola.
The final balance of the blue team on the Croisette, thus - made up of 1 gold, six silver and 4 bronzes won for four customers - is decidedly thinner than in the past year, when the Lions had been 21, with three golds, six silvers and 12 bronzes). But this time only Publicis won and miracles cannot be expected. Not even from Bertelli.
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