Cannes Film Festival: 80 years of cinema, fashion

Cannes Film Festival: 80 years of cinema, fashion

The most important film festival in the world hosts the brightest Hollywood stars who stroll along Boulevard La Croisette towards the Festival Palace. While the 72nd cinema festival is taking place in Cannes, we recall the landmark moments of its history. & Nbsp;

The first film festival in Cannes, which thanks to its sandy beaches resembled California, and thus brought the European resort closer to the climate of Hollywood, is scheduled for September 1939. When the event was set up on May 31, 1939, with legendary co-creator of the cinematograph, Louis Lumièr as the chairman, no one could have predicted that filmmakers' plans would be thwarted by the outbreak of World War II. The idea came back to the end of the 1940s, but it was only the next decade that brought the development of the festival, which from the industry event was promoted to one of the most important cultural events in the world. In the 1950s, the star Brigitte Bardot flashed in Cannes, Roma Schneider used to be here, and even Pablo Picasso watched films. Cannes made me a star & nbsp; - said Bardotka. In 1953, a 19-year-old debutante posed for photojournalists on the beach in front of the Martinez Hotel, becoming the first sex bomb of the cinema. & Nbsp;

In addition to the red carpet, the Festival Palace and the beach full of stars, the symbol of Cannes is the festival's main prize - the Golden Palm awarded to film discoveries. Interestingly, Palme d’Or, inspired by the city's coat of arms, first appeared only in 1955. Earlier, Grand Prix directors were awarded. After a year with the Golden Palm, it again returned to its former form of distinction. It has been granted again only since 1975. Since then, the Grand Prix has the status of the second most important prize. The Golden Palm statuette, the work of Caroline Scheufele, a jewelry artist from the Chopard brand, has remained unchanged since 1997. Made of 24-carat gold, and resting in a blue leather case, it has already found its way into the hands of artists such as Ken Loach, Michael Haneke, Roman Polański and Quentin Tarantino.

The emotions of festival guests and cinema fans from all over the world are aroused not only by breakthrough films, but also by stars who stroll the red carpet in haute couture creations. In Cannes, romance is born, careers flourish, and friendships are made. Debutants are closely watched, delighted with legends, followed by the jury. This respectable body is chaired by artists with an unwavering position. This year, director Alejandro González Iñárritu performs an honorable function (Paweł Pawlikowski, Giorgos Lanthimos, Robin Campillo, Enki Bilal, as well as Kelly Reichardt, Alice Rohrwacher and Maimouny D’Diaye are also members), and last actress Cate Blanchet. Olivia De Havilland became the first woman to chair the Cannes jury in 1965, a year later she gave the baton to Sophia Loren. In 1982, the eyes of the whole world were turned to Jadwiga Jankowska-Cieślak. The Polish actress received the award for the Hungarian film "Another Look". In 1987, Cannes was visited by Lady Di. Princess Diana on the red carpet showed up in a blue chiffon dress from Catherine Walker. & Nbsp;

In 1997, the film festival entered a new era. Not only that the new Golden Palm statuette was presented, the L’Oréal Paris brand, associated with the French chic, became the Official & nbsp; Festival Partner and Makeup Creator. Val Garland, Global MakeUp Director L'Oréal Paris, and hair stylists care about the image of the stars, including: Helen Mirren, Susan Sarandon, Diane Keaton, Andie MacDowell, Blake Lively, Eva Longorii & Jane Fondy, and supermodel: Irina Shayk , Lary Stone, Karlie Kloss, Doutzen Kroes, Barbara Palvin, Maria Borges and Liya Kebede.

Alexina Graham, Neelam Gill, Maria Borges, Bianca Balti, Eva Longoria, Doutzen Kroes, Cindy Bruna, Lara Stone and Irina Shayk 20th anniversary of the brand L’Oréal Paris at the Cannes Festival.

Since 1998, L’Oréal Paris is also a founding member of the Cinéfondation foundation, which selects from fifteen to twenty short and medium-length films annually, presented by film schools from around the world. The company also proudly supports ceremonial parties on the occasion of the opening and closing of the festival. Since 2016, L’Oréal Paris also has the first Polish ambassador, the acclaimed journalist Grażyna Torbicka, who appears on the festival's red carpet every year, also interviews the most outstanding filmmakers. All L'Oréal Paris ambassadors, according to the slogan "Because you are worth it", which Ilon Specht created for the brand in 1971, promote modern femininity, equality and disagreement with harmful social stereotypes at the festival. & Nbsp;

In recent years, Cannes has evolved from an industry event on the festival of cinema, and even more, into an event that diagnoses social tensions, promotes inclusiveness, and blows up the framework of convention. Women who fight for their voice - in the cinema, on the red carpet and in everyday life - have a huge role in these groundbreaking activities. & Nbsp;

De Luxe VIVA! Issue, and in it: ANJA RUBIK about how she feels as a single and about plans for the future. An intimate session of KINGA KORTY with his son GREYSON and an inspiring conversation about late motherhood. Scandal and genius - ELTON JOHN. THE KOKCZYŃSKI FAMILY, owners of Park Cafe in Konstancin, on how to create a "cool place".

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Events in Cannes