Cannes Lions 2019: Russian agency won bronze in the Sustainable Development Goals nomination
The Koshogo work of Leo Burnett Moscow on the last day of the Cannes Lions festival was awarded bronze in the Sustainable Development Goals Lions nomination.
A joint video of the agency and the news portal Kloop talks about the tradition of bride abduction in Kyrgyzstan and about the girls who suffered from this rite. As part of the campaign, white sheets were hung in several districts of Bishkek. This is a reference to the "cat" - sheets, behind which the relatives of the kidnapper hide the bride.