Cannes Lions: finalists of the third day
A new batch of short lists from the & nbsp; Cannes Lions festival is ready. Finalists announced today in the & nbsp; Creative Data Lions, Direct Lions, Film Lions, Media Lions, PR & nbsp; Lions, Product Design Lions, Social & amp; nominations Influencer Lions. Russian participants are represented in & nbsp; three of & nbsp; them: Direct, Media and & nbsp; PR.
The campaign "1" Af "class" launched the brand Pedigree. His heroes were children who want to "have a dog." Participation in the & nbsp; project allowed them to & nbsp; prove to parents that it was not & nbsp; caprice, but & nbsp; a conscious decision. The campaign included a special training course, an online course and a & nbsp; documentary. Teaching theory and & nbsp; practice lasted six weeks.
Campaign in & nbsp; Shake Remix tariff support from & nbsp; Vodafone and & nbsp; at the same time & nbsp; - in & nbsp; tolerance support. The project, like the product itself, is aimed at a young audience. According to & nbsp; the latest data, 20% of immigrants in & nbsp; Italy & nbsp; are young people. The tariff allows you to select the desired number of minutes, SMS and & nbsp; traffic, and & nbsp; also change the settings in & nbsp; any time & nbsp; - just swipe and & nbsp; just shake your smartphone.
The face of the campaign was the Tunisian rapper Ghali, who has a clear position in & nbsp; regarding migration and & nbsp; social adaptation of visitors. Vodafone’s & nbsp; ads used photographs of other celebrities, as well as & nbsp; also entrepreneurs and & nbsp; ordinary people. Their & nbsp; faces appeared in & nbsp; outdoor and & nbsp; online advertising, and & nbsp; a video from & nbsp; Ghali was posted on & nbsp; on & nbsp; TV.
The special project of the channel & nbsp; RT to & nbsp; the centenary of the 1917 revolution. An attempt to talk about & nbsp; events in the & nbsp; Russian Empire from & nbsp; February to & nbsp; October 1917 through the prism of modern technology. Case also hit the & nbsp; Shortlist Digital Craft Lions, Content & gt; Cross-channel Storytelling.
The Google project “Far from the & nbsp; capitals”, in & nbsp; in which the search engine, together with & nbsp; users, created a map of significant cases from & nbsp; from all over Russia. Inspirational stories of people who are changing the country around them have been collected on the & nbsp; map. The winners were seven participants, for & nbsp; which, in the & nbsp; Google search, were voted by the most residents of Russia. Ketchum Maslov (entrant company, pr) and & nbsp; SLAVA (idea creation) worked on the project.