Cannes Lions Moscow Festival: the hunt for & nbsp; "Cannes Lions"
For 30 years, the Leo Burnett Worldwide creative team, led by Mark Tatssel, chief creative director of the network, has been tracking thousands of advertising campaigns to determine the potential winners of the most prestigious advertising festival IFC Cannes Lions.
The most promising cases fall into the selection of Cannes Forecast, which is famous for its accuracy - about 90% of selected projects receive the coveted Cannes Lions.
The Cannes Forecast was first conducted by Donald Gunn in 1987 at Leo Burnett Chicago. At first it was a competition only among the employees of the agency, then the network, and then it turned into an expected industrial event, thanks to which you can test your professional flair. A little later, Donald Gunn founded the famous Gunn Report international creativity rating, a recognized industry barometer.
This year, Cannes Forecast will be held at the Cannes Lions Moscow Festival. Guests of the festival will see videos that have the greatest chance of winning this year, and will be able to feel like a jury of the festival, choosing cases worthy of Cannes Lion. The one whose forecast will be as close as possible to the results of the Cannes jury will win accreditation worth € 3,000 at the Cannes Lions Festival of Creativity 2018.
Tatyana Maslova, Managing Director of Leo Burnett Moscow: “For more than 10 years we have been conducting the Cannes Forecast in Russia. The very first shows were only for employees, then they began to invite customers, and from last year they decided to make it more accessible to a wide audience. So the “Cannes Forecast” has become part of the big industry event Cannes Lions Moscow Festival. It’s great that AKAR and the Cannes Lions Representative Office in Russia have brought a little Cannes Lions atmosphere to our industry. ”
The results of the Cannes Forecast will be known after summing up the Cannes Lions 2017, the award ceremonies of which will be held from June 17 to 24. You can find out the name of the winner on the website www.leoburnett.ru, canneslions.moscow and Sostav.ru.