“Look barza!” Wins three prizes at the Cannes Lions Festival and for the first time in Romania brings the prize to the category Sustainable Development Goals
"Look barza!", The first application in Europe with the help of the July - August 2017 census of white berries in the country, was awarded with three prizes at the Cannes Lions festival: Silver in the category Mobile and Bronze in the categories Health & amp; Welness and Sustainable Development Goals. The application was developed by the Romanian Ornithological Society (SOR) together with the Romanian companies Enel, and the communication campaign was signed by Publicis Romania and MSL The Practice.
"We are very proud of the success of the Look Barza campaign! and the international recognition from the most important festival of creativity in the world shows once again that successful projects have relatively simple ingredients: real problems receive real solutions, which are implemented with creativity and technologies relevant to the public, and which even bring change and positive energy. We are extremely pleased with our collaboration with SOR, Publicis Romania and MSL The Practice and thank them for being with us and the white berries, "said Eleodor Ghenoiu & nbsp; (Head of Advertising and Brand Enel Romania).
"Look Barza! is, after the massive participation, the largest citizen science project from us in the country. We are very pleased that the berzas have brought us three prizes at the main festival in the advertising industry and we are preparing intensively for the second census wave, which will take place from June 25 to July 31, "added Ovidiu Bufnila. SOR).
"For us Look Barza! It was that project that you do not want to miss and for which we tried to do our best. We thank Enel team for involving us in the story of white berries and the SOR team for having us given the chance to get to know them better. Thus, we managed to win the first prize with a locally developed campaign in the category Sustainable Development Goals, "said Cătălin Albu & nbsp; (Customer Service Director Publicis Romania).
The campaign was successful and previously won a Silver Award at the Effie Awards, a Diploma of Excellence at the IN2 SABER Awards 2018, 3 awards in the local Romanian PR Award 2017 - one Silver and two Golden Awards of Excellence - and one prize Silver at Internetics 2017.
The mobile application, also available on Android and iOS, picks up the coordinates of each nest, and the user adds the details: where it is installed, how many chicks are in the nest, a photo of the nest and, most importantly, the state of the nest, if whether or not he needs an intervention on him. The data then reaches the company Enel, and the specialists here intervene to add nest support or to remedy it.
The application "Look Barza!" Was installed on 2,609 mobile phones, and users have entered in the SOR database more than 2,850 nests, of which 1,070 nests are new nests compared to those identified in the last European census of 2014.
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