Paralympic film 'Dreams' wins gold at Cannes

Paralympic film 'Dreams' wins gold at Cannes

The film 'Dreams', developed by FCB-Lisboa and produced by BRO Cinema for the #SemPena campaign of the Paralympic Portugal, was the big winner of the 'Act Responsible' category that distinguishes in Cannes the best campaigns developed for social or solidarity causes.

Of the more than 1200 campaigns identified by Act (Advertising Community Together), the work was the most voted among the 82 finalists from 30 countries in this edition and thus won the Cannes Mairie Prize, based on a popular online voting system from 17 to June 21, with more than 18,500 votes cast.

The Act Responsible aims to convey a social message by rewarding campaigns that play an important role in the context of social and environmental causes in order to alert and encourage the creation of a fairer and more sustainable society.