Russian brands included in the new shortlist of Cannes Lions
Creative from Russian agencies continues to hit the short lists of the Cannes Lions festival. Two campaigns of domestic brands were awarded in the nomination Brand Experience & amp; Activation (Experience and brand activation).
On a site developed by Russian and Ukrainian agencies, users can ask two artificial intelligence questions. They are trained in a different media environment: one uses data and information from the Rossiya-1 TV channel, the other uses the Dozhd channel. The campaign, demonstrating the difference between domestic media, again won the jury's sympathy: on the first and second day of the festival, the work fell into the short lists of Digital Craft Lions and Media Lions.
The campaign talks about the technology of Sberbank, which helps to preserve the languages of the indigenous peoples of Taimyr. The jury noted the work previously in other categories: Creative Data Lions and Innovation Lions.