Sberbank advertising is included in the shortlist of Cannes Lions
The Cannes Lions festival website has published short lists in the categories Innovation Lions, Lion for Change and Titanium Lions. A joint project of Sberbank and Good Moscow agency for the conservation of endangered languages of indigenous peoples of Russia fell into the category of Innovation Lions.
The shortlist of the Innovation Lions nomination includes the work of agencies that used new technological innovations to solve problems. Also taken into account new tools, products, models, platforms and other types of advertising technologies.
In November 2018, Sberbank launched a project to preserve the endangered languages of the indigenous peoples of Russia. The Immortals video advertises an artificial intelligence-based program for learning the languages of small Taimyr peoples - Ulchi, Izhora and Nganasan.