Tourist drive Spark Samar won bronze in Vienna
TACLOBAN CITY - The tourism campaign of the province of Samar, known as the "Spark Samar", won the International Business Award (IBA) bronze medal in Vienna on 19 October.
"This award has further inspired us to continue the Spark Samar Development Plan to completely redesign our communities and ensure that everyone is experiencing economic prosperity," Tan said.
The province is home to several tourist destinations, such as Sohoton Cave and Nature Bridge in Basey, which is considered the country's third largest cave; The Lulugayan Falls in the town of Calibga have proved to be a "mini Niagara Falls" due to their multiple tiered falls; and several rock formations, especially in the city of Marabut.
The Samar website says that the 16-year-old IBA Prize, also popularly known as the Stevie Prize, is considered the world's only international and comprehensive business awards organization that honors and publicly recognizes the accomplishments and positive contributions of organizations and employees worldwide.
The Spark Samar campaign, launched by the provincial government in 2015 to attract tourists and investors to the province, was presented by their communication partner, Binary Digital Advertising Inc., based in Pasig.
Mike Cristobal of the Provincial Tourism Bureau said after launching the Spark Samar campaign that the arrival of tourists in the province has increased dramatically.
"And this year, we expect more tourists to visit our province and we can say that part of it is our Spark Samar campaign as more (tourists) are aware of what we can offer them," said Cristobal in a telephone interview.
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