What's New at & nbsp; Cannes Lions 2019
In & nbsp; 2019, at the & nbsp; Cannes Lions Festival, two new awards will be presented and & nbsp; new categories will appear. Such work is carried out constantly and in close contact with experts, the organizers emphasize. They prepared a series of changes to be sure & nbsp; - at & nbsp; Cannes Lions all the best ideas will be presented.
The Creative Strategy Lions Award will mark the ideas behind the & nbsp; foundation of other ideas. We are talking about & nbsp; strategic planning, which allowed us to rethink the brand, rebuild the business, influence & nbsp; consumers and & nbsp; more broadly & nbsp; - on & nbsp; culture.
The jury will evaluate the non-standard response of the company / brand to the & nbsp; challenge, fundamentally different way of thinking and & nbsp; solving the problem, which resulted in & nbsp; a convincing creative strategy.
Entertainment Lions for Sport can count on cases in which & nbsp; sports and & nbsp; e-sports are used to bring people and & nbsp; brands together. It's about & nbsp; combining outstanding creativity with & nbsp; the sports marketing ecosystem. This includes the effective use of strategic planning, sponsorship, brand management, media, entertainment, and & nbsp; talents.
Titanium is no longer & nbsp; included in the & nbsp; Cannes Lions limit. If, last year, one campaign could claim a maximum of & nbsp; six statuettes, then & nbsp; in the & nbsp; 2019th Titanium in & nbsp; these restrictions are not & nbsp; included.
In the & nbsp; ten categories, a subcategory of Culture & amp; Context will appear where cases “with & nbsp; sights” for & nbsp; local campaigns and & nbsp; insights will be evaluated.
Native Advertising will complement the categories Radio & amp; Audio, Voice-activation across multiple Lions and & nbsp; Promotional Content for Publishers & amp; Networks This award will be given to works made by publishers and & nbsp; for publishers.
The organizers abandoned Product Design. Applications related to & nbsp; product design and & nbsp; innovations can be submitted to & nbsp; new categories within Innovation Lions and & nbsp; Design Lions.
Authors of works included in the Creative Strategy Lions, Innovation Lions, Titanium Lions and Glass: The Lion for Change short lists will be able to present them & nbsp; personally before the jury and & nbsp; Cannes Lions delegates.